Our Team
Meet the team behind Sonderbloom
Individually, we bring a diverse range of skills and experiences to the table, from operations and service delivery to research and data analysis. Together, we’re a cohesive team driven by a shared vision.
We are proud to work towards a world where every community has access to the resources and support they need to thrive.
Sal has 20 years of leadership in the Ontario Public Service. His senior management and executive roles spanned the Ministry of Finance, Treasury Board Secretariat, and the Ministry of Children, Community, and Social Services. He was the Director of Operations for the Ministry of Community and Social Services, where he oversaw over $3B in provincial funding across various social service programs. Since founding Sonderbloom, Sal has partnered with community agencies to deliver direct and practical solutions to help improve access, equity, and outcomes for vulnerable individuals.
Sal Marrello
Principal
Madeleine brings 6+ years of nonprofit experience crafting promotional and educational content for at-risk populations. As the Digital Content and Communications Manager at Sonderbloom, she manages campaigns, communication strategies, and educational content development for multi-million-dollar organizations in Ontario. Madeleine leads communications for LifeCourseOnline (LCO), a person-centered planning platform serving individuals with developmental disabilities in Canada and the US.
Madeleine Tuer
Digital Content and Communications Manager
Oysharja Sayed is a Senior Project Manager at Sonderbloom. She has previously worked as a Project Analyst at the Ministry of Children, Community and Social Services, where she worked on program redesign and service delivery integration for the Ministry’s services. At Sonderbloom, Oysharja has led multiple projects in the social services sector through research, program design & evaluation, consultation, and financial analysis. She has partnered with our clients to deliver on many impactful projects, including women's shelters, youth programs, affordable/supportive housing, and Indigenous programming.
Oysharja Sayed
Senior Project Manager
Austin serves as the first point of contact for families and agencies using LifeCourseOnline (also known as LCO, a product of Sonderbloom). As our resident expert in everything from getting started to living your good life, Austin makes sure everyone is taken care of on LCO. He not only supports our partners and users, he also helps LCO grow and improve for tomorrow.
Austin Scott
Program Analyst
Hannah brings a wealth of experience from her dedicated journey through the non-profit sector. With a deep-seated passion to spotlight the narratives of non-profit organizations and their communities, she has pivoted toward marketing. At Sonderbloom, Hannah dedicates her days to crafting creative and purposeful marketing strategies that make a real impact.
Hannah Tuer
Lead Content Specialist
Laura is a former legislator and a veteran journalist with over 30 years of experience. She has served as Ontario Minister of Citizenship and Immigration and as MPP for the riding of York South-Weston. Laura has a solid understanding of the workings of government and public policy and brings strong knowledge in diversity and multicultural communities. As an Associate at Sonderbloom, Laura plays a pivotal role in supporting our government relations efforts.
Laura Albanese
Associate
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Norm thrives on providing clients with solutions to complex issues that integrate strategic objectives and sustainable administration and that balance the needs of diverse stakeholders. During his 28 years with the Ontario Public Service, he held executive roles in preparing provincial budgets, designing social services, and enhancing income security programs. As Director of the Ontario Disability Support Program, in response to consultations with stakeholders, he led teams that streamlined service delivery and improved employment supports for persons with disabilities.
Norm Helfand
Associate
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Kiev brings extensive data and analytics experience from roles with an analytic consulting company in the US, the LCBO, and the Government of Ontario before joining Sonderbloom. His expertise includes data, analytics, reporting, and forecasting for our consulting projects and LCO.
Kiev Dilag
Senior Analyst
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As a Junior Marketing and Communications Strategist at Sonderbloom, Andrea utilizes her expertise in strategic planning and communication to contribute to the success of various campaigns. Her keen eye for detail and analytical skills assist in crafting effective strategies and ad campaigns. Andrea is passionate about driving results and enhancing brand messaging.
Andrea Gonzalez
Andrea Gonzalez
Jr Marketing and Communications Strategist
As a Graphic Design and Communications Specialist at Sonderbloom, Meryl plays a vital role in the development of content for our client projects and for LifeCourseOnline (also known as LCO, a product of Sonderbloom). She recently led the gorgeous rebranding of LCO – a testament to her creativity and impeccable eye for design.
Meryl Mariano
Graphic Design and Communications Specialist
Diana is our dynamic Marketing and Content Specialist at Sonderbloom. She excels in translating high-level strategies into accessible and effective content. Diana is responsible for managing the social media content calendar for LifeCourseOnline (also known as LCO, a product of Sonderbloom). She supports various marketing efforts, including social media content creation, newsletter and email marketing campaigns, and video production.
Diana Ghulam
Marketing and Content Specialist
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As a Researcher/Writer, Makaila supports the Sonderbloom team on various tasks including grant writing, project proposals and environmental scans. Makaila has 3 years of experience in the healthcare sector and has a strong belief in the intersection of social services, health and wellbeing.
Andrea Gonzalez
Makaila Koshurba
Researcher / Writer